The future of property management

Media Release: The future of property management

Leah Jay General Manager, Cassandra Lantry was a guest on the Virtual Agent blog, chatting with VA co-founder Suzannah Toop about the future of property management and where the industry is heading.

The interview is part of a blog series called ‘The New World’, discussing the future direction of real estate and property and the role technology has to play therein.


Suzannah Toop: How would you describe your business?

Cassandra Lantry: We’ve been focused solely on property management for 25 years. We see our role as being trusted property investment advisors for our clients and as leaders in property management, we are committed to being at the forefront in the property investment space. This means combining leading technology and systems with expertise and genuinely driven individuals and a contemporary approach, to provide a holistic service. We believe in a humanistic approach and in providing a supportive and encouraging environment for our people to build their careers and develop themselves.

ST: What do you think is the most exciting thing in the industry right now?

CL: It is very exciting to be in the industry at a time of significant change… most of which we are yet to see. Transactional elements becoming real-time, greater transparency and changes to how clients interact, pose threats and also create opportunity. For me personally, it is these opportunities that come with change that are exciting for the future of property management. As well as the sense that those in the industry right now are at the dawn of a new era and will very much shape how it will look in the future.

“It is very exciting to be in the industry at a time of significant change… most of which we are yet to see.”

ST: As a thought leader in technology, what’s worked well in the tech space for you? Were there any hurdles? How did you overcome them?

CL: We have adopted a number of new systems and applications that have created internal efficiencies and started us on the pathway to a more transparent and convenient service. The overarching success of those will come from adopting an agile systems model that allows us to implement and decommission systems as new technology is introduced. The greatest challenge for us in doing this has been predominantly around the scale of our business. We have developed robust project plans to overcome this, which include project teams, pilot offices (or sometimes pilot pods or pilot portfolios), and engaging our teams through regular communication and project champions, who play an important role post-implementation.

ST: Where do you think the industry is going next? What opportunities do you think exist?

CL: I really believe we have only scratched the surface as far as the impact of technology and disruption thus far. The ‘big bang’ is still ahead of us and remaining open-minded and agile to what may come is key. Long term, the evolution of blockchain and AI will have a further impact on the transactional elements of the industry, and areas like fractional investment, Air BnB, and iBuyers will have a greater impact in changing how we buy, sell and live in the property. Shorter-term for property management, we feel that real-time trust accounting is very much upon us, as is the need to diversify revenue streams.

“The ‘big bang’ is still ahead of us and remaining open-minded and agile to what may come is key.”

ST: What do you think future real estate agents will look like?

CL: Future agents will be more mobile and agile, covering greater geographical areas. We will play more of a trusted advisor role as many transactional elements are automated. Skills such as empathy, communication, adaptability, leadership, creativity, and analytical skills will be more sought-after. Agents will be able to work more collaboratively and have a greater focus on the relationships with their clients. I believe this evolution is imperative for agents and agencies to maintain value and relevance to clients.

ST: How does your business approach ‘change’?

CL: We are proactive and are driving the change within our business to stay ahead of the curve. Our approach to change is to be adaptable, agile, and innovative. As we are a mature medium size business and not a start-up, the change is transitory and somewhat of a metamorphosis. It is an exciting time but there is no doubt that this comes with its challenges. The first being accessing technology that is not necessarily fully developed or available yet. We are continually out in our market and other industries to see what is here now and what is on the horizon for the future of property management. Secondly is moving our people through this transition and finding those that will be a driver of change. We have identified there is still the need for traditional property managers, however many of the attributes that make a successful traditional property manager, create blocks to evolving into the future PM.

“Our approach to change is to be adaptable, agile and innovative”

ST: Please pick one:

Tech – Friend or Fo?

CL: Friend

Text, Email, or Phone Call?

CL: Text

iPhone or Android?

CL: Android

Uber Eats or a nice Restaurant?

CL: Uber Eats – I have 2 kids! 🙂

Chocolate or Vanilla Ice-cream?

CL: Vanilla ice-cream

What’s one piece of advice you would give your younger self?

CL: Be bold!

I have worked over the past 3 years on understanding and developing myself as a leader of the business and it has given me many opportunities to reflect. The one thing that always stands out to me is to be bold and to be prepared to step outside your comfort zone at every opportunity (something I would have resisted in the past)… it is very true that this is where the greatest learning happens.

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